Wella Ultimate Color Shampoo and Conditioner 33.8 oz each W/ Pumps - ULTIMATE COLOR SHAMPOO, a scalp-soothing shampoo that offers a gentle cleansing to minimize washing color away* * vs. non-conditioning shampooWITH PATENTED TECHNOLOGY. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moistureCOLOR VIBRANCY for up to 10 weeks* and revitalized hair from the very first wash *With regular use of Ultimate Color regimen from salon to homeSOFT AND CLEANSED scalp and hair feeling while the shampoo helps to detox hair from color-distorting metalsMAKE YOUR HAIR MORE YOU with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragranceSCALP COMFORT. 73% consumers agree scalp comfort is improved after 1st use* *Based on external consumer agreement study- ULTIMATE COLOR CONDITIONER, a moisturizing conditioner that helps reduce porosity to seal pigments inWITH PATENTED TECHNOLOGY. Formulated with glycine & metal purifier to help protect hair from damage due to free radicals and B5 to help lock in moistureCOLOR VIBRANCY for up to 10 weeks* and revitalized hair from the very first wash and easier & faster detangling** *With regular use of Ultimate Color regimen from salon to home **vs. non-conditioning shampooSMOOTHS HAIR CUTICLES for a silky hair feel with up to 86% anti-breakage* *vs non-conditioning shampooMAKE YOUR HAIR MORE YOU with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance